Digital Growth Manager

Job Title:     Digital Growth Manager 
Location:     Utrecht, the Netherlands (remote friendly)
Reports to:  CEO

You will join the core team of the company and collaborate directly with the founders to grow the company. Based on your performance a position in the Management Team will be made available including equity (shares) in the company.

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies that align with business objectives, including SEO/SEM, content marketing, social media, email marketing, and more.

• Audience Segmentation: Conduct thorough market research and customer segmentation analysis to identify target audiences, their needs, and preferences.

• Conversion Optimization: Continuously analyze our website to identify areas for improvement and implement strategies to increase conversion rates, reduce bounce rates, and enhance user experience.

• Content Management: Oversee the creation and distribution of engaging and relevant digital content, including blog posts, videos, infographics, and social media posts.

• User Engagement: Develop and implement digital campaigns and communication channels to engage existing course users to drive value and cross-sales.

• Data Analysis: Utilize web analytics tools (Google Analytics, etc.) to organize, track and analyze key performance metrics, providing regular reports and actionable insights to optimize campaigns.

• Paid Advertising: Manage digital advertising campaigns (PPC, display, social ads, etc.), optimizing ad spend and targeting to maximize ROI.

• A/B Testing: Plan and execute A/B tests and multivariate experiments to improve website and landing page performance.

• Email Marketing: Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.

• Budget Management: Effectively manage the digital marketing budget, ensuring cost-effectiveness and efficient allocation of resources.

Qualifications

• Bachelor's or Master’s degree in Business, or a related field (Master's degree preferred).

• Proven experience in digital marketing (>3 yrs) with a track record of driving growth.

• Proficiency in web analytics tools, SEO/SEM, and digital advertising platforms.

• Excellent analytical and data-driven decision-making skills.

• Outstanding communication and interpersonal skills.

• Confident with copyrighting and able to realize marketing messages that connect with the audiences.

• Creative mindset with a passion for staying ahead in the digital marketing landscape.

• Enthusiasm for working at a young and fast-growing start-up environment.

• High proficiency in the English language.

• Able to work in our office (Bunnik, Utrecht) multiple days per week.
  

If you're ready to take the lead in driving digital growth for EngineeringTrainer.com, we encourage you to apply or reach out to us.

Connect with us if you have any questions or want to know more about the company and this position!